Wealth With Wisdom: Deloitte Study
From the Executive Summary:
Due to dramatic demographic changes around the globe and the aging of the baby boomer market, by 2008, companies in a range of sectors — including the consumer packaged goods, retail, financial service, healthcare, automotive, real estate and hotel and lodging businesses — will have to focus with ever greater savvy on serving the needs of a very different type of consumer: one that is age 50+ or older with shifting biological, psychological, social, and economic characteristics, needs, and expectations.
Global consumer product and service companies that start now to assess, adjust, and update their product offerings to best serve this evolving and increasingly influential age 50+ market will be far more likely to grow their consumer base and to reap great rewards. Those that ignore this massive demographic shift and its global impact are likely to miss a significant opportunity.
Understanding Emerging Age 50+ Markets: A Framework for Analysis
Figure 3. Aging Processes Can Transform Consumers
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Figure 4. Align with Aging on Multiple Dimensions
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Read the full Research Study here
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Ronald Moore :: Dec.12.2006 :: Identify Opportunities ::
