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Right On Target - Choosing Promotional Items For Your Market by Gareth Parkin

When you invest in promotional items, you have a goal in mind. It may be to increase your market visibility, or to increase your sales, or to prospect for new customers. They may be meant as a thank you or an enticement, or more commonly, as both. No matter the reason that you choose to give promotional gifts to your customers or prospective customers, it's important to choose items and gifts that reach your target market. Here are some tips on effectively choosing and using promotional gifts to get the reaction you want from the right people those that will buy your product.

1.Define your target market first.
It's impossible to hit a bulls-eye when you don't know where you're aiming. Before you ever start a marketing campaign, you need to sit down and define your target market, and do so as specifically as possible. The more specific your target, the more effectively you can take aim.

2.Research your target market.
In order to be useful to you, the promotional items you choose have to be useful to your recipients. Take some time to learn what they need and want, and what gifts would be most welcome and likely to be used. The perfect gift for a busy executive isn't likely to be the same as the perfect gift for a new mother. Tying your promotional gifts into your product and your target market is a surefire way to be sure that your marketing campaign will fly.

3.Stay in the loop with competitors.
Keep an eye on the promotions being run by your competitors and avoid duplicating. You don't want your company to be confused with theirs, nor do you want to be considered an imitator. On the other hand, you may learn something from a successful marketing strategy being run by one of your competition.

4.Choose a delivery method that will reach your intended target.
No matter how carefully you choose your marketing inducement, it won't have any effect if it doesn't reach its intended market. Blanketing every house in the borough with direct mail may get you widespread coverage but will it reach the customers most likely to buy from you? It may be far more effective to take a booth at the local mall during the hours that your potential customers shop. You'll hand out far less gifts, but those you do hand out will be far more likely to bring you customers.

5.Require some action from your intended recipients.
It's also important to evaluate the results of your marketing strategy. The best way to do that is to require some follow-up action on the part of your gift recipients. That follow-up could be as simple as ticking off a checkbox in an email and returning it, or as complex as hunting down a whole list of clues to find their final gift. The important thing is that you be able to mark off how many people actually responded to your marketing gift.

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional gifts and promotional items company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking.

Article Source: http://www.earticlesonline.com/Article/Right-On-Target---Choosing-Promotional-Items-For-Your-Market/163525

What stores sell glow in the dark decorations and other items?

Other items: Like pens and paint and stuff.

Loads of places will sell glow in the dark decorations and other items "for Halloween" though they often start selling Halloween items in late summer to early Fall. They'll ramp up in October though.

There are special Halloween stores about that time, but places like craft stores, hardware stores, and even drug stores/Target/Sears etc. will sell Halloween things too. And as mentioned, lots of online places including cheap little things from Oriental Trading and other sites.

As for gitd paint though, you can often buy that year round (craft stores, hardware stores, art supply stores, etc.). And online the selection will be even greater.
There are also gitd powders that you can mix into any (usually clear) medium you want, then use like paint/etc., and there are gitd polymer clays (both Premo and Fimo have at least one color, but you can also "tint" your own by adding various colorants**).

**If you're interested in gitd polymer clays, check out this page at my polymer clay "encyclopedia" site (it also has some info about buying the powders, etc., separately):
http://glassattic.com/polymer/translucents-glow.htm (click on the category *Glow In The Dark Clays*)
And this page has lots of Halloween theme things you could make with your gitd clay (or other colors):

http://glassattic.com/polymer/Halloween_etc.htm

Oh, and if you're interested in "covering" certain kinds of pens with gitd (or other) polymer clay, check out this page too:

http://glassattic.com/polymer/pens.htm

HTH