Age Wave Implications

Advances in technology are a critical part of improving healthcare. From developments in bio-tech, drug development, lab testing, and diagnostic equipment to advanced monitors, improved packaging, portable computers and remote monitoring of vital signs, technology is one of the primary “enablers."

Clearly, information technology will play a vital role in advancing the qualify, speed and efficiency of healthcare delivery. But, it will also pose serious privacy issues and debates about law and ethics. The chart below indicates some of the views of health IT professionals concerning privacy issues.

Source: HIMSS

Read more here:

http://www.ihealthbeat.org/index.cfm?Action=dspItem&itemid=127383

Ronald Moore :: Jan.28.2007 :: Ethical Considerations, Healthcare :: No Comments »

Click image below to view and print Focalyst report on Boomer Brand Loyalty. Press your "BACK" button to return to this site.

Ronald Moore :: Jan.28.2007 :: Marketing to 50+ :: No Comments »

Click the link below to view the Powerpoint summary used in Class #1

Opportunity Identification Framework Summary

Ronald Moore :: Jan.18.2007 :: Identify Opportunities :: No Comments »

For a printable PDF version of this document, click here.

To return to this site, click your "BACK" button. There is growing interest in the senior market and, in an effort to appeal to that market, an increasing number of professional / industry / and special interest organizations, as well as entrepreneurs, are developing and offering “age-related” designations. Some are meaningful, some are not. The following is only a partial list.

Senior Real Estate Specialists

• www.seniorsrealestate.com/sarec/

SAREC® is a community of REALTORS® and related professionals dedicated to serving the real estate needs of the senior consumer. The mission of SAREC® is to promote member success by providing high quality training and tools necessary to position the SRES® designee as the trusted real estate resource for the senior market.

Certified Senior Advisors

• www.society-csa.com

SCSA educates professionals to work more effectively with their senior clients. We believe that the right kind of planning, recommendations and referrals can make aging a state to be savored instead of a fate to be feared. For those who work with seniors; that means understanding the key health, social and financial factors that are important to seniors and how these factors work together.

Certified Public Accountants

• www.aicpa.org

PrimePlus/ElderCare is a unique, customizable package of services offered by CPAs to assist the elderly in maintaining—for as long as possible—their lifestyle and financial independence. Practitioners who provide PrimePlus/ElderCare Services draw upon their strengths and competencies in a variety of areas, including cash flow planning and budgeting, pre- and post-retirement planning, insurance reviews, and tax planning.

In Virginia

www.vscpa.com - 8,100 members

Searched for CPA that provide Elder Care

The Virginia Society of Certified Public Accountants (VSCPA) is the leading professional association dedicated to enhancing the success of all Certified Public Accountants (CPA) and their profession by communicating information and vision, promoting professionalism and advocating member’s interests. The VSCPA serves as a central source of information for its members, offering education programs and representing the interests of CPAs before state and federal agencies and legislators. The VSCPA also work to enhance and promote the image of the CPA with general public, media legislators, educators and students.

National Academy of Elder Law Attorneys

• www.naela.org

The National Academy of Elder Law Attorneys, Inc. is a non-profit association that assists lawyers, bar organizations and others who work with older clients and their families. Established in 1987, the Academy provides a resource of information, education, networking and assistance to those who deal with the many specialized issues involved with legal services to elderly and people with special needs.

American Institute of Financial Gerontology

• http://www.aifg.org/aifg/aboutaifg.cfm

The American Institute of Financial Gerontology (AIFG) provides unparalleled continuing education and confers the Registered Financial Gerontologist (RFG) designation to professionals who advise older consumers and their families.

Today’s consumers need unbiased financial guidance that considers their individual family situation, health financing needs and assets in order to develop a plan that adequately addresses their increased longevity. In response to this growing demand, the American Society on Aging (ASA) and Widener University have combined resources to establish AIFG.

National Association of Professional Geriatric Care Managers Inc.

• www.caremanager.org/index.cfm

The National Association of Professional Geriatric Care Managers (GCM) is a non-profit association of professional practitioners whose purpose is the development, advancement, and promotion of humane and dignified social, psychological, and health care for the elderly and their families through counseling, treatment, and the delivery of concrete services by qualified, certified providers. GCM is committed to working towards the highest quality of care for the elderly and their families through education, advocacy, and high standards of professional practice.

Home Caregivers Accreditation Of America

• http://www.hcaoa.org/caregivers.html

The mission of the Home Caregivers Accreditation Of America (HCAOA) is to establish an accreditation for the new and growing field of in home non-medical companion care giving for seniors and others at home who may be recovering from an illness, operation or procedure.

Ronald Moore :: Jan.12.2007 :: Career Development :: No Comments »

So, you think you are pretty savvy because you have attended three seminars and two conferences, and read tons of articles about “marketing to boomers”.

Great, now what?

Boomers - born between 1946 and 1964. They range from mid-career to recently retired. Some are rich; some are poor. And they represent every imaginable taste, preference, socio-economic class, health status, marital status, and religious belief. They live in every city, town, ‘burg’ and dirt road in the country.
Many are among the most educated people in the world; many cannot read nor write.

So what universally applicable tidbit of information have you learned from the thousands of dollars and zillions of hours that you have invested in hearing “experts” espouse their magical words of wisdom about Boomers?

Have you actually learned anything at all that is profound or new?”

Fact is, the “Boomer” craze is be hyped by ad agencies and other marketing types who are simply launching their economic surfboards onto the “age wave” and telling you the same things you already know about marketing and advertising - you must break your market into segments OR you better have found a really, really solid common denominator among the seventy six million unique people who qualify as “Boomers.”

That’s where we come in. We know the common denominator. We have studied it, experienced it personally, sliced it, diced it, cried because of it, loved it, hated it, cursed it, prayed about it and finally seen it for what it is. An inescapable process - sometimes long, sometimes short - but a process nonetheless. And one that affects us all, like it or not.

It is a phenomenon unto itself. A series of contradictions. It is painful, yet joyous. It is tender, yet hard. It is scary, yet nothing to fear. It is expensive, yet rewarding. It is private, yet demands outside help. It is self-consuming, yet not always self-realized by those who are doing it. Indeed, it is an enigma, yet understandable.

 “It” is caregiving.

And the marketing lens that you need to bring into focus is The Caregiver.

Ronald Moore :: Jan.05.2007 :: Identify Opportunities, Marketing to 50+ :: No Comments »

From the Executive Summary:

Due to dramatic demographic changes around the globe and the aging of the baby boomer market, by 2008, companies in a range of sectors — including the consumer packaged goods, retail, financial service, healthcare, automotive, real estate and hotel and lodging businesses — will have to focus with ever greater savvy on serving the needs of a very different type of consumer: one that is age 50+ or older with shifting biological, psychological, social, and economic characteristics, needs, and expectations.

Global consumer product and service companies that start now to assess, adjust, and update their product offerings to best serve this evolving and increasingly influential age 50+ market will be far more likely to grow their consumer base and to reap great rewards. Those that ignore this massive demographic shift and its global impact are likely to miss a significant opportunity.

Understanding Emerging Age 50+ Markets: A Framework for Analysis

Ronald Moore :: Dec.12.2006 :: Identify Opportunities :: No Comments »

Click here to download printable PDF version.

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Ronald Moore :: Dec.04.2006 :: VCU Class Only :: Comments Off

Click here to print pdf version of the class syllabus

Department of Gerontology

School of Allied Health Professions

Medical College of Virginia Campus

Virginia Commonwealth University

Course Syllabus Course number: GRTY 691:902
Opportunity Identification and an Aging Society
Spring Semester, 2007

Class will meet on Thursday’s from 4:00 to 6:40 p.m.
Course begins on Thursday, January 18, 2007 and will meet for 5 consecutive Thursday’s through February 22, 2007
Location: 301College Street – MCV campus Room # 120
Credit hours: 1

Instructor Ronald L. Moore Principal, Fidia Advisors, LLC www.FidiaAdvisors.com
Founder, FamilyCare America, Inc. and National Caregivers Library www.CaregiversLibrary.org
Office: 804-327-1112
901 Moorefield Park Drive Suite 100 Richmond, VA 23236

Americans with Disabilities Act Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 require Virginia Commonwealth University to provide academic adjustments or accommodations for students with documented disabilities. Students seeking academic adjustments or accommodations must self-identify with the Coordinator of Services for Students with Disabilities, Mr. Donald Roebuck ((804) 828-9782) on the MCV campus. After meeting with the Coordinator, students are encouraged to meet with their instructors to discuss their needs, and if applicable, any lab safety concerns related to their disabilities. Thank you.

Course Description

This course will provide a framework for identifying and analyzing problems and opportunities driven by an aging population. It will explore the impact of an aging population on individuals, families and a variety of organizations, professions, academic disciplines, and business and career opportunities.

Particular focal points will include family caregivers, the business case for employer support of working caregivers; the impact of an aging society on the demands for, and delivery of, healthcare; the use (and potential use) of technology to improve the lives of seniors and those who care for them; financial aspects of aging and caregiving including an overview of the macro-economic implications of an aging society and the market response of the financial services industry to large-scale demographic shifts; spirituality and, the impact on the traditional operation of ‘the church’.

Peripheral areas of discussion may include engineering, pharmacy, law, advertising and communications, design (such as furniture, architecture), real estate, construction and retail.

Learning Objectives

Students will gain a framework for identifying and evaluating problems and opportunities driven by an aging population and for examining them through multiple perspectives. Students will identify major trends / developments and examine how their convergence has/will create multiple large scale problems and opportunities. Students will envision products / services (whether new or improvements to existing ones) that could enable seniors and their family caregivers to live longer, more active, independent, financially secure, healthy lives and discuss strategies for developing collaborative efforts across disciplinary boundaries to create and launch them.

Students will appreciate the necessity of seeing problems and opportunities through multiple perspectives and become more aware of the necessity of “speaking the language” of multiple constituents and “framing their message to the audience” when trying to develop, promote or implement solutions to age-related problems.

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Ronald Moore :: Dec.01.2006 :: VCU Class Only :: No Comments »